82°E by Deepika Padukone

82°E, a self-care brand co-founded by Deepika Padukone launched a range of men's skincare products under 82°E Man - an extension of brand. With self-care remaining central to the brand's ethos, the launch campaign of we approached communication based on existing realities of our new audience the fact that men are already immersed in regular acts of self-care, even if they don't brand them as that.